Thursday, November 28, 2013

Wednesday, November 27, 2013

“The Business Capital” at Greater Noida (West) by Aadhar Group

Aadhar Group“, a Real Estate Company based in Noida (Uttar Pradesh) Unveils its Commercial Real Estate Project, “The Business Capital” at Knowledge Park 5, Greater Noida (West).

Aadhar Group (Corporate Profile and Vision)

Aadhar Infra Holding Limited (AIHL) is Professionally Managed Real Estate Group based in Noida. Experience and Expertise of the Management under fine leadership of Mr. Harish Sharma (CMD, Aadhar Group) in itself creates a benchmark of Excellence and Perfection of the Company. “Aadhar” believes in Delivering Commitments and Innovations and always is focused to Customer Centric Approach and Transparent Work Flow. With a vision of delivering World Class Infrastructure and Real Estate Projects (Commercial, Residential or Retail), Aadhar Group takes a professional, customer friendly and investor’s secured approach, which keeps its projects ideal investment opportunity in term of Returns on Investment or Capital Appreciation.

At Aadhar, the concept is to make a Family, so each of our Employee, Associate, Partner or Investor is an “Aadhar Family”, an within a family we have Trust, Comfort and Understanding to make a Strong Foundations (Aadhar)

The Business Capital, Knowledge Park 5, Greater Noida (West)

“The Business Capital” is an Energy Smart, Technology Smart and Innovative Commercial Real Estate Project by Aadhar Group (AIHL) offering Office Space, Fully Furnished Serviced Studios, Retail Space, I.T Plots and Luxury Villas.

The Business Capital – Special Features

  • World Class Public Health Systems
  • Earth Quake Resistant Structure.
  • Sewage Treatment Plant for the entire complex.
  • Complete provision for Fire Hydrant and Drip Irrigation System.
  • Handicap Friendly System.
  • Walkways, Amphitheater, Water Fountains, Gazebos.
  • Landscaped Lawns and Terrace Garden.

For More Information Connect “Aadhar Group” at:
Official Website : Facebook : LinkedIn : Twitter : Pinterest : SlideShare

Thursday, November 7, 2013

7D Magical Experience with Aura Magic

Aura Magic 7D comes with a promise of India's Finest and Advanced 7D Movie Experience to the Audience with Modern Technology, Effects and Complete Range of Thrill and Adventure in our Movies. The concept is quite new for the audience and unless you experience "7D", its something you can't talk about.
7D Movie experience gives you experience of not just watching a Movie on a Screen but also be a part of the characters. Feel the Breeze of Air, Flying Experience, Thrill and Adventure of being in a Deep Forest or Deep Sea, Trying to struggle out the scare by running across and much more.....
So Call: 08447666043 For Bookings and Show Timings at Aura Magic 7D Theater at North Delhi and Gurgaon and Experience it yourself !!!

Ride a Roller Coaster, Explore Lost Jurassic World, Thrills and Fear with our Horror Series and much more to explore.
"Aura Magic 7D not only comes with a Technology which is exciting and unique entertainment experience for Kids, Youth and Family by making them not just watch but feel the experience, but also comes with exciting offers and deals for the audience which suits their lifestyle and leisure needs", quoted by Mr. Ashu Gaur, Brand Adviser and Consultant at Aura Magic.
The Company is going for Corporate Tie-Ups and Education Combo Offers so that the audience will actually get just a combined benefits which they can avail on their needs.
Follow Us on Facebook www.facebook.com/auramagic7d for Great and Exciting Offers.

Monday, October 28, 2013

Happy Homes Infra Developers Pvt Ltd

HappyHomes InfraDeveloper Pvt. Ltd, Real Estate Group under the experienced CMD, Mr. Manish Pandey is committed for the vision of delivering Premium Commercial and Residential Real Estate Projects in Lucknow, Kanpur, Gurgaon, Noida and Greater Noida. The company is professionally managed by a panel of experienced and expert professionals having 10++ years of experience in delivering commitments to the investors and real estate community.





Choice of Upcoming Projects and location is made very strategically to empower the investors entrusting our projects not only to get just the Location or Investment advantage but also to offer them value add-on advantage of predicted development, footfall and potential of the region.

So wait for our awaited project to be announced on auspicious “Dhanteras”, at the Commercial and Business Hub, ideal for Investment and long term capital appreciation – Truly not to be missed investment which will be an investment decision of lifetime for you.

Each of our real estate project will combine Location and Investment Advantage enveloped into Luxury and Innovative Concepts.

Connect Happy Homes Infra on Facebook: www.facebook.com/happyhomesinfra

Tuesday, September 10, 2013

Eixil Group and M/s Vinny Chauhan announces Out of Town Drive 2013 on 5th October 2013

Out Of Town will be a joint event property managed by a very professional, innovative and experienced team. Out of Town Drive 2013Guragon to Jaipur Drive is an ultra luxurious leisure event for prominent women entrepreneurs and involves warm welcome and hospitality at Gurgaon, Alwar and Jaipur with a musical evening and networking event at Heritage / 5 Star property at Jaipur. The event combines Professional Talk with "Women Empowerment" as a theme and involved in a CSR initiative by our event partners and associates to be announced during the women dialogs.

Therefore Out Of Town combines Women Leadership and Entrepreneurs from Fashion, Entertainment, Corporate, NGO, Social Activists and Page 3 Socialites on a single platform to have informal as well as professional parleys and discussions followed by a musical and gala entertaining evening. 

"It will be a great experience to host an event which combines a social, professional and networking perspective, combined with a warm hospitality and entertainment. This sharing of their knowledge and great experiences with our audience, guests and sponsors which will definitely provide a great learning and offer great networking opportunities", quoted Ms. Anamika Sisodia (Managing Partner, Eixil Group) on the announcement of the official website for the event, www.outoftowndrive.com. 

Also Exhaustive efforts and meticulous research by Mr. Vinny Chauhan has ensured in making a comprehensive plan and its execution shall score a perfect combination of Elegance and a Branding experience of significance.

The Event will have following Objectives:

- Warm and Elite hospitality to our Audience
- Networking Platform for Interaction among Speakers, Sponsors and Participants from diverse fields
- Travel to some of the Dream Destinations and Share their Experiences and Memories
- Platform for Opinion Sharing and Engaging into Expert Discussions and View Sharing
- Power Participants interacting their Expertise and Enjoy the Drive followed by Events
- Media and PR (Print, Electronic and Internet)
** Branding and Networking Campaign Enveloped in an Event

Saturday, September 7, 2013

Mr. Tarun Shienh (CMD Premia Group & The Real Estate Guru) Coverage in SMALL ENTERPRISE Magazine


Mr. Tarun Shienh, The Real Estate Guru and CMD: Premia Group, Man with Vision behind Changing Phase of Commercial Real Estate in India. 

Check out Coverage in Leading Magazine of Entrepreneurs, SMALL ENTERPRISE 
(September 2013 Issue, Page 52 - 53)

Wednesday, September 4, 2013

Premia India Runway Week AW 13 supports tomorrow’s designers today

The younger the designer, the more hungry and ambitious they are to make it big in the fashion industry. Unfortunately a lot of customers prefer established and veteran designers over new talent, making it hard for new talent to break through.

Premia Group has taken up this initiative to provide a platform to these budding designers and aims to discover new talent, giving them a chance to enter the fashion industry and present themselves to a great audience, says the young organizers Avinash Pathania & Kiran Kheva.

I would like to promote Indian Fashion industry and upcoming designers by providing a large platform like “Premia Runway Week” that can create a milestone for industry as well as Premia Group. I am honored to be part of the event, being an entrepreneur & citizen of India; it’s a great opportunity for us to conjoin the Indian Real Estate and Fashion Industry, says Tarun Shienh, Real Estate Guru & CMD, Premia Group. 

Premia India Runway Week AW 13 gave a new platform that showcased tomorrow’s designers today. Fresh designer talent hit the runway to present their latest collections. A must see show for fashion enthusiasts who don’t want to miss out on the fashion industry’s ‘ones to watch’.

PIRW AW 13 featured around twenty four designers & Artists, who presented authentic Indian made designs and products while showing the diversity of Indian fashion. These designers would be majorly young talent and a few established names as well. Some of the names of the Designers Participating are Fashion Designers Rajdeep Ranawat, Amit Talwar, Roli and Saurabh Khandelwal, Digvijay Singh, Sagar Mehra, Tanmay Sachdeva, Sandeep & Anju Chanana, Rosy Ahluwalia, Raas by Akanksha & Dhruv Arora, Mini Shangle Designs by Minakshi Shangle, Jewellery Designers Alka Kumar, Sulish Verma,  Punam & Preeti Kharkia, Footwear Designer Swati Modo, Megha Taluja- Ginger Lilly Sleepwear,  Make up Artist Ricky Seth, etc

The event featured the best of traditional, contemporary, and collaborative fashion, textiles and accessories from communities around India. The PIRW not only showcased unique designs and products but will also present national and international delegates a range of cultural performances, tourism experiences and visual art. It also featured a Fashion Fair Marketplace, direct purchasing links and networking opportunities for industry buyers, retailers and consumers.

Tuesday, September 3, 2013

Premia India Runway Week 2013, Delhi Times Coverage

Premia India Runway Week 2013 hosted by Tarun Shienh
DELHI TIMES (3rd September 2013): This fashion week added more style and glamour to the capital’s fashion scene. The recently concluded Premia India Runway week, organized by the Premia Group in association with the Federation of Fashion Development, showcased the work of 24 designers. Said Mr. Tarun Shienhthe real estate guru and CMD, Premia Group, “I’d like to promote the Indian fashion industry and upcoming designers by providing a large platform like this Runway Week. I’m honoured to be a part of this and to have the opportunity to join the Indian real estate and fashion industries.”

Monday, August 19, 2013

Mr. Tarun Shienh (CMD Premia Group & The Real Estate Guru) Coverage in THE MAN MAGAZINE




































The Real Estate Guru, Tarun Shienh quoted as "The Man Who Evolved Real Estate Industry" by "The Magazine".

Tarun Shienh, CMD Premia Group is Featured and Covered by several leading National Print and Electronic Media as a Man with Innovation and Vision, who set Quality and Commitment Benchmarks for Realty Sector in India.
Follow Him on Facebook at www.facebook.com/tarunshienh.realestateguru

Wednesday, August 14, 2013

Miss Universal Princess 2013 comes to India

Premia Group adds another first to their repertoire to become the foremost in bringing one of the top beauty pageants of the world to Indian soil. Miss Universal princess 2013 is all slated to dazzle India, with Premia Group powering the show and being associated with the coveted pageant as the Sponsor. The “Real Estate Guru”, Tarun Shienh, never the one to fall short of innovative ideas, has made this promising association possible wherein two immensely admired names of their respective industries have come together to present an event of grand stature.

Miss Universal Princess is a global beauty pageant that showcases some of the aspiring and world’s most talented divas and includes fashion world’s heavy weights such as former participants of pageants like Miss Universe, Miss World, Miss World Earth and Miss International from various countries. The event presents an ostentatious platform to the contestants and grandeur for the audience the likes of which have never been witnessed in India.

Premia Group, a leading Real Estate organization and its visionary CMD Tarun Shienh, have put immense efforts to bring this trendy pageant to the subcontinent. The event presents a chance for Indian audiences to familiarize themselves with the faces and personalities from the world of fashion that have been scorching ramps all across the globe. These global beauties are all set to ‘walk the walk and talk the talk’ and compete it out for the title of‘Miss Universal princess 2013.’ The pageant will also see Mr. Tarun Shienh, The “Real Estate Guru”, as one of the esteemed members of the jury comprising of eminent personalities from all walks of life and who will be the ones to adjudge the contestants. The event intends to bring about unity and forge peaceful relations among the nations of the world.

Tarun Shienh, when questioned about his association with the pageant, replied, beaming with pride, “We, at Premia, are committed to undertaking endeavors for the society and for the causes we believe in. We have been associated with numerous social causes in the past. This pageant is again one to promote the much needed peace among nations. Miss Universal Princess is, I think, the perfect platform for spreading the message of harmony and accord. We are also proud to be the first ones to bring this to India. India is today recognized as one the major global forces. This event will help bring Indian audiences the taste of an international title like this and at the same time, project India’s image as a host in the global scenario. We have worked tirelessly towards this association and are extremely content to see it taking shape so well.”

Adjudicating the competition, Mr. Tarun Shienh has been given a great honor by the organizers of the event in recognition of his key role in bringing the title race to India. Being a member of the jury, The “Real Estate Guru” will be sharing a position of great responsibility and pride with a select and elite group of individuals from across industries. Never one to shy away from a new role, Mr. Shienh will be displaying his charisma and intellect, albeit in a very different setting and capacity this time around. According to him, he is pretty excited about it too. He was quoted as saying, “This is a unique opportunity for me. I have delivered talks, been an arbitrator, been invited as chief guest in various events and lauded numerous times, but never have I had a chance to be a jury member at such a prestigious platform. I will try and do justice to my job as a member of the jury.”

The pageant is all set to mesmerize India this winter. Whatever you do, it is a sincere advice not to miss this grandest of all stages and let yourself be captivated by the entrancing spectacle.

Mr. Tarun Shienh with Miss UK and Miss Marcedonia at Miss Universal Princess 2013

Monday, July 22, 2013

Do You Have A Mobile First Strategy ???

-->> Make no mistake: It’s a hard trend (a certainty) that tablets and smart phones are becoming people’s main personal computer. Therefore, you want to create a mobile first strategy that uses the power of these devices to your benefit. Are all these suggestions for a mobile first strategy possible? Most definitely! Remember, if it can be done, it will be done. The question is, when will you do it?

We are currently in the midst of one the biggest software and hardware revolutions ever. With processing power, storage, and bandwidth increasing exponentially, smart phones and smart tablets are becoming our main personal computer. As a result, customers, employees, and other stakeholders are bringing and using their smart phones and tablets everywhere, and that definitely impacts how they see your company online and how they interact with you on a daily basis.

Unfortunately, many leaders continue to view smart phones, tablets, and the consumerization of IT as a threat. In reality, they are major, game-changing opportunities.

Never before have companies been able to interact with customers anywhere at any time and start a meaningful dialog with them. Rather than throw a bunch of advertising messages out and hope your customers not only see them but also act on them, you now have the opportunity, via their mobile devices, to engage your customers directly with the precise information they need at the moment they need it to make a buying decision. That alone is a big reason to develop a comprehensive mobile first strategy right away.

So let’s look at a few components that would help all organizations embrace a broader view of what a mobile first strategy really looks like.

1. Make your website adaptive. You probably have a mobile website and a main website for your organization. But chances are they don’t look good on all the various size smart phone and tablet screens because they aren’t adaptive. Therefore, make your site adaptive so it automatically adjusts to the size screen the user has. For an example, see http://calebogden.com/, http://owltastic.com/, http://thinkvitamin.com/, orwww.burrus.com and give them a try. View them on your laptop first. Shrink the browser window and notice how the site changes to fit any size screen. Then try them on your tablet or smart phone. Regardless of screen size, they will all look and work great.

2. Design your website for mobile first. People are increasingly making decisions using their phones and tablets more so than on their laptops. We are well past the point where more tablets and smart phones are being sold than PCs. And for the past two years, the majority of phones sold globally were smart phones. One more interesting inflection point was reached late last year; the cost of making a smart phone was the same as making a dumb phone. The smart phone and tablet trend will only continue to grow, so think mobile first when you redo your website, not desktop or laptop.

3. Rethink how people pay. Credit cards are easy, but e-wallets are easier. Currently, Google has a mobile wallet that works with all major credit cards. It is secure and enables you to make payments with your smart phone. In the near future, as every financial service firm gets into mobile payments, we will move very quickly from a leather wallet to a smart phone wallet. One example of an enabling technology is NFC, near-field communications chips, which are being built into smart phones as you read this article. They allow for secure and easy payment, so be ready for it. Not ready for e-wallets? How about payments using smart phones and tablets by adding a Square or similar system. Starbucks and others are using this already with great success.

4. Look where technology is going, not where it’s been. Apple’s Siri is a natural language technology that allows you to ask a question in regular language and Siri answers in a human-like voice. The power of Siri is in the cloud, and other mobile platforms have already come up with their own version of this early stage ultra intelligent agent. The time for an organization-specific or retail-specific version of Siri is ripe. Think of it like a mobile concierge for your company. Yes, the technology is there. It just hasn’t been applied in this manner yet.

5. Make it easy to shop with you. Many stores are so large these days that it’s difficult for shoppers to find things. And to keep costs under control, stores keep staff lean. But when customers can’t find what they’re looking for and can’t find a salesperson to help them, they leave the store frustrated. Imagine how many more sales you’d make if you offered consumers an app that enabled them to find exactly what they want.Rather than work off of GPS, the location feature would work off of wireless local-navigation in the store so consumers can see the store layout and where the salespeople are in real time. Then they simply type in or ask, “Where are the digital cameras (or ladies jogging clothes or gluten-free potato chips or anything)?” and the app or Siri-like assistant tells the consumer exactly where to go in the store. But this isn’t just for retail. Service provider firms could also have a custom app that makes their clients’ life easier. For example, if you are a financial planning firm, you could give each client an app that lets them manage their portfolio and get daily updates and alerts from you, to name just a few.

6. Make it easy to work for you too: Apps aren’t just for consumers; they can make your staff more productive too. Rather than have customer service reps tied to a computer at a counter, you can give them a tablet with key apps that enable them to help customers on the floor in real time. With these apps they can see if products are in stock or in the warehouse, give product arrival dates, process simple exchanges, and do almost everything that’s usually done at the customer service counter without the long lines. Already leading retailers are using smart phones and tablets as their point of sale (POS) device saving customers time.

7. Let your apps sell for you: All stores stock what they think is the best in class for their customers and market. But what if what you carry isn’t the brand the customer wants? With your app, the customer can type in a specific product’s brand name, and the app will show not only the equivalents that you carry, but also why the brands you stock are better than what the customer requested. Maybe there’s an additive in the other product or it’s been proven not to last as long. Now you’re helping customers make better and more informed buying decisions.

Photo: Do You Have A Mobile First Strategy ???

------------ The Future of Mobile ------------
-->> Make no mistake: It’s a hard trend (a certainty) that tablets and smart phones are becoming people’s main personal computer. Therefore, you want to create a mobile first strategy that uses the power of these devices to your benefit. Are all these suggestions for a mobile first strategy possible? Most definitely! Remember, if it can be done, it will be done. The question is, when will you do it?

We are currently in the midst of one the biggest software and hardware revolutions ever. With processing power, storage, and bandwidth increasing exponentially, smart phones and smart tablets are becoming our main personal computer. As a result, customers, employees, and other stakeholders are bringing and using their smart phones and tablets everywhere, and that definitely impacts how they see your company online and how they interact with you on a daily basis.

Unfortunately, many leaders continue to view smart phones, tablets, and the consumerization of IT as a threat. In reality, they are major, game-changing opportunities.

Never before have companies been able to interact with customers anywhere at any time and start a meaningful dialog with them. Rather than throw a bunch of advertising messages out and hope your customers not only see them but also act on them, you now have the opportunity, via their mobile devices, to engage your customers directly with the precise information they need at the moment they need it to make a buying decision. That alone is a big reason to develop a comprehensive mobile first strategy right away.

So let’s look at a few components that would help all organizations embrace a broader view of what a mobile first strategy really looks like.

1. Make your website adaptive. You probably have a mobile website and a main website for your organization. But chances are they don’t look good on all the various size smart phone and tablet screens because they aren’t adaptive. Therefore, make your site adaptive so it automatically adjusts to the size screen the user has. For an example, see http://calebogden.com/, http://owltastic.com/, http://thinkvitamin.com/, or www.burrus.com and give them a try. View them on your laptop first. Shrink the browser window and notice how the site changes to fit any size screen. Then try them on your tablet or smart phone. Regardless of screen size, they will all look and work great.

2. Design your website for mobile first. People are increasingly making decisions using their phones and tablets more so than on their laptops. We are well past the point where more tablets and smart phones are being sold than PCs. And for the past two years, the majority of phones sold globally were smart phones. One more interesting inflection point was reached late last year; the cost of making a smart phone was the same as making a dumb phone. The smart phone and tablet trend will only continue to grow, so think mobile first when you redo your website, not desktop or laptop.

3. Rethink how people pay. Credit cards are easy, but e-wallets are easier. Currently, Google has a mobile wallet that works with all major credit cards. It is secure and enables you to make payments with your smart phone. In the near future, as every financial service firm gets into mobile payments, we will move very quickly from a leather wallet to a smart phone wallet. One example of an enabling technology is NFC, near-field communications chips, which are being built into smart phones as you read this article. They allow for secure and easy payment, so be ready for it. Not ready for e-wallets? How about payments using smart phones and tablets by adding a Square or similar system. Starbucks and others are using this already with great success.

4. Look where technology is going, not where it’s been. Apple’s Siri is a natural language technology that allows you to ask a question in regular language and Siri answers in a human-like voice. The power of Siri is in the cloud, and other mobile platforms have already come up with their own version of this early stage ultra intelligent agent. The time for an organization-specific or retail-specific version of Siri is ripe. Think of it like a mobile concierge for your company. Yes, the technology is there. It just hasn’t been applied in this manner yet.

5. Make it easy to shop with you. Many stores are so large these days that it’s difficult for shoppers to find things. And to keep costs under control, stores keep staff lean. But when customers can’t find what they’re looking for and can’t find a salesperson to help them, they leave the store frustrated. Imagine how many more sales you’d make if you offered consumers an app that enabled them to find exactly what they want.Rather than work off of GPS, the location feature would work off of wireless local-navigation in the store so consumers can see the store layout and where the salespeople are in real time. Then they simply type in or ask, “Where are the digital cameras (or ladies jogging clothes or gluten-free potato chips or anything)?” and the app or Siri-like assistant tells the consumer exactly where to go in the store. But this isn’t just for retail. Service provider firms could also have a custom app that makes their clients’ life easier. For example, if you are a financial planning firm, you could give each client an app that lets them manage their portfolio and get daily updates and alerts from you, to name just a few.

6. Make it easy to work for you too: Apps aren’t just for consumers; they can make your staff more productive too. Rather than have customer service reps tied to a computer at a counter, you can give them a tablet with key apps that enable them to help customers on the floor in real time. With these apps they can see if products are in stock or in the warehouse, give product arrival dates, process simple exchanges, and do almost everything that’s usually done at the customer service counter without the long lines. Already leading retailers are using smart phones and tablets as their point of sale (POS) device saving customers time.

7. Let your apps sell for you: All stores stock what they think is the best in class for their customers and market. But what if what you carry isn’t the brand the customer wants? With your app, the customer can type in a specific product’s brand name, and the app will show not only the equivalents that you carry, but also why the brands you stock are better than what the customer requested. Maybe there’s an additive in the other product or it’s been proven not to last as long. Now you’re helping customers make better and more informed buying decisions.

Is your Facebook Marketing Strategy Perfect. Here is the Check-List for Effective Marketing Strategy:

- Pick a name and Vanity URL
- Design a Strategy, Update About Section and Optimize for Search Engines
- Create a Content Calendar, Assign Roles, Focus on Design
- Engaging Profile Photo and a 851×315 Cover Photo is Most Important and reflects your Brand Image
- Create tabs that drive company goals
- Know the Ideal Image Dimensions
- Update your Featured Likes
- Create Milestones and Ensure Milestones are different from your regular posts.
- Schedule your Posts and Target by Region

Subscribe to www.facebook.com/eixilgroup for Updates

Friday, July 19, 2013

Branding, Online Marketing, Reputation Management and Lead Generation Strategies for Real Estate

Content Marketing is Smart, Cost effective trend of marketing and promotions. Real Estate Companies and Brokers essentially focus on Lead Generation and convert more of those leads into sales. Best way for Lead Generation is the strategic combination of Content, Social Media, and Search Marketing.
As per the Online Research Trends over 90 % of Residential Real Estate Buyers use internet to browse through the website, check out construction updates, compare the projects and prices and go through discussion forums to check out reviews. Median age of Home Buyers is 30 Years that in itself clarifies that young generation which is tech savvy will opt for researching over the web before taking their buying decisions.
Facebook and Blogs emerged as major platforms where Buyers get their first impact and impressions. Therefore they act as great platform for personal or corporate branding and increasing referrals through network penetration.
Search Engine Marketing, Pay Per Click Sponsored Adverts on Google or Bing combined with Facebook advertising generates visibility for a Brand or Project. Smart buyers after getting the first impact and impression look for various combinations related to reviews, comments from other buyers, price comparisons, search for alternative bargains etc for which Discussion Forums, Blogs and Discussion Groups play an important part. Marketing is not just about the Quantity of Leads, the positive impact and impression of the Brand even before inquiry arrives, gives more conversions and those can be so called as quality or qualified leads, where already part of sales convincing part is done by positive reviews. So Online Medium can actually boost your Sales by generating cost effective quality leads for your Business.
(Article By Ashu Gaur)

IRCTC selects Yebhi as its E-Commerce Partner

In February this year, IRCTC has opened a tender to shortlist a white label solution provider for its online retail platform. In White Label Model, the back-end jobs are outsourced whereas the front-end ones are owned by the company itself.

Under the partnership, Yebhi will be responsible for developing and managing E-Commerce platform for IRCTC and also for providing customization on the user interface and storefront design. It will also be managing the B2C supply chain for shipment of product and logistics integration, processing orders, handle warehousing and delivery.

Yebhi.com, which had recently raised INR 60 crore in a bridge round from existing investors, is a fashion and lifestyle eCommerce company working on an affiliate marketplace model. It is offering almost 17 categories on its website. 

How to Calculate Budget for Effective Digital Marketing (Online Including Search Engine, Social Media, SMS, Email, Blogging) ??

Digital Marketing Budget is calculated as 40% of a total Marketing Budget that is based on of 5% of Total Annual Revenue for B2B, and 15% for B2C
Other Factors which depend on the Calculations include Reach (Local, Regional or National); Audience; Competition; Industry

But slowly Traditional Marketing Strategies are being replaced by Digital Marketing Strategy because they deliver Higher Visibility, Strong Recall Value to Brand, Customer Engagement, Interactivity, High ROI and above all Cost Effective. So your ideal marketing plan must involve more inclination towards Digital Marketing Budgets. 2013-14 will mark some of New Start Ups with Innovative Ideas for various industry which will be entirely on Digital Platforms.

Some of the Industries which show high potential of Digital Marketing and Platform includes Lifestyle Products, Health Care and Real Estate.

How to Calculate Budget for Effective Digital Marketing  : Ashu Gaur

How to Calculate Budget for Effective Digital Marketing  : Ashu Gaur
For More Updates and Information follow Mr. Ashu Gaur (Managing Director, Eixil Group) 
Personal Website: http://www.ashugaur.com
Facebook: http://www.facebook.com/eixilgroup

Wednesday, July 17, 2013

Premia Group Organized Bhoomi Pujan for India's Corporate City,Premia Corporate City

Premia Group organised the Bhoomi Pujan for one of the most awaited and well planned commercial projects in Greater Noida – India’s First Corporate city. Premia’s well planned Corporate City in Greater Noida West...will be a project of its own kind. Premia Corporate City is most promising and innovative commercial real estate project which would offer a complete corporate city experience that includes 5 Star Hotel, Corporate Offices, Service Studios, Retail Mall, Golf Course, an Amusement Park, Theme Based Restaurants, Cultural Food Courts, Clubs and an endless list of one of a kind facilities & services.
 
The three side open plot gives panoramic view while travelling from the expressway. Premia Group ushers you into a whole new world where the best of natural beauty meets man-made luxuries
 
Renowned Real Estate Veteran and visionary Entrepreneur Mr. Tarun Shienh, who has over 18 years of rich and diverse experience in Real estate and Financial service Industry, have planned this project, which would give world class facilities and would be one of its kind. This first corporate city will fulfill the entire needs of urban class consumer with new definition of luxury.
 
The Real Estate Guru, with his experience and after understanding the problems of any project has taken extra care to plan this project which would showcase  Unique feature, design and architecture....that would differentiate Premia Corporate City from other projects and would set a benchmark with its classic quality and world class construction standards.
 
Tarun Shienh has a vision to elevate the real estate industry to the next level…by providing innovative & customized end-to-end solutions to the customers be it in Residential Projects or Commercial Space. He sets a success story through his commitments, innovative thinking and strong leadership qualities.
 
Tarun Shienh, The Real Estate Guru, while talking about the Premia Corporate City says, “This is my first commercial project and I have planned this Premia Corporate City with a concept to give all facilities within that premises. As we all know that the stress level is increasing day by day for people working in corporate or other places. But these days corporate and MNC’s are also working very hard towards the benefit of their employees, to shell out the stress. So my Corporate City is planned in a way that would give all facilities like 5 Star Hotel, Retail Mall, 2 Types of Clubs (5 Star Club & Sports Club), Amusement Park (Free Entry for Residents of Villas), United Flavors of India (Free Entry for Residents of Villas), Spa Facilities, International Gym, Lawn Tennis, Badminton, Billiards, Table Tennis, Basketball Court etc., Golf Putting, Theme Based Restaurants, Bar and Lounge, Multiplex, Food Court, Banks & ATM, Banquet Hall, 24 Hour Coffee Shop, and much more where they can just walk in and relieve stress.”
 
He further added, “My entire team is committed and working hard to make this project a success. As per the costing is concerned we have kept in mind the budget of all classes. The starting price of the office space ranges from Rs 5 lacks and the investment goes up to crores. It would be a project of its own kind with world class construction and facilities, which is planned, keeping in mind the requirements of the corporate, MNC’s or people who come to India for work. For such category of people we have planned Corporate Studio’s, with a space of 300sqft. The corporate studio can be used as Office Cum Home (OCH).Office during the day time can be convertible to home during nights.It will have Director Cabin, 2 Work Stations, Business Lounge with Sofa Cum Bed, Attached Bathroom and Pantry.”
 
Corporate City is a commercial project that has dedicated corporate towers with different category of offices as per as consumers choice and satisfaction. The space and required facilities are planned in all corporate offices and Business Centre.  Star attraction of this corporate city would be, Exclusive lobby, conference room, convertible work stations, theme restaurants, banks and ATM, Coffee shop, Spa, International Gym, Bar, Multiplexes, Business Centre etc. The team believes in quality life so while designing the corporate city special care of kids have been taken, kids zone and crèche are beautifully designed keeping in mind all requirements. Premia Corporate City will also have its door open for Masses as it would be a complete Corporate and Shopper's destination with unmatched range of services, facilities and amenities of world-class standards.
 
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Tuesday, July 9, 2013

2014 Assembly Elections – Power vs. Strong Opposition vs. Silent Revolution

India in 2014 Election needs a Development Model and Leader Promising Development of Industries and Infrastructure so that Employment Avenues can be generated. Before we move to attract foreign investments, we must first bank upon our internal strengths and assets to most effective way. We don’t need Election Manifesto which Divides but one which Unites

Developing and Demanding India is now in a questioning phase where voters are looking out for a better option to represent India, the choice actually is between their experiences with current Government, Hope with the Opposition or the choice to experiment with someone more promising to them. Caste Politics, Price Rise Corruption or Religious Issues is not the prime agenda for 2014 Elections, these will actually be by products primary agenda will be to make a choice which actually can lead India with Promising Development model. In any case neither of the parties contesting can offer corruption free society at once nor they can contribute too much in bringing down inflation, there is no as such miracle which could happen immediately, only difference they could make is to offer an ideal development model which can keep check on corruption and provide direct or indirect benefits to common man and masses.

Offering low cost food or medical services only serves purpose of misleading the voters and its absolutely a vote bank politics to lure the public, instead Govt. must offer a role development and employment model so as to actually improve living standards and quality of life. These development models and reforms are required in almost every sector and industry as India in coming years can prosper if right policies and strategies are implemented. Developing Small Scale Industry, Encouraging People for Self Employment Avenues and Generating Employment Opportunities can take the country to development path as our population is our biggest asset, we are largest market and largest consumer base but our production is not even comparable to that.

Narendra Modi as Chief Minister of Gujarat followed a part of development model where more employment avenues were generated, industrial and infrastructural development was encouraged and result was the prosperity of Gujarat. Different states in India can bank on their strengths, like Kerala and Goa always banked on Tourism, Gujarat on Industrial Development and all our states collectively combining the strengths can create a strong stable and developing nation. Caste and Religion based politics will actually take us nowhere and even corruption coexists everywhere, but its development, quality of living and financial stability which actually makes a strong nation. So choice in 2014 Polls will be someone who can offer promising development model instead of freebies.

“Development of the villages will develop new India,” said former President Hon’ble A P J Abdul Kalam while addressing the students of government and private schools recently. Its well said, that’s why probably we can say that the states and cities where developments are at village level prosper and develop more as compared to their counterpart

Monday, July 8, 2013

Mr. Tarun Shienh (CMD-Premia Group & The Real Estate Guru) Coverage in "The City Lifestyles Newspaper"

rust and Transparency is committed to elevate an take real estate in the country to the next level with innovative concept based real estate project.
Tarun Shienh, CMD Premia Group & The Real Estate Guru

Thursday, July 4, 2013

Mr. Tarun Shienh (CMD-Premia Group & The Real Estate Guru) talks on "Real Estate Regulatory Bill 2013"

MILLENNIUM POST: Consumers willing to invest in property from their hard earned money will finally get relief from frauds and misleading information by some misleading bodies in the real estate sector. The long-pending real estate bill, approved by the Cabinet recently, will pave the way for providing much needed transparency by seeking to regulate India’s largely unregulated housing sector. By applying this bill to all projects above 4,000 sq mtrs, the ambit is quite large and seeks to cover all major private residential developments across the country.
By imposing strict regulations on the promoter, the Bill looks to ensure that construction is not only completed in a timely manner but that on completion, the buyer gets the property as per the specifications that he had been promised.
Real estate contributes the most to the economy. So it is very important for the industry to attract young talent. Our sector had a dire need for such a Bill to make it transparent. The other need of the real estate sector is to have more professional courses in colleges to attract young talent to the industry. With more professional and educated players in the field, real estate sector can flourish in India and contribute more to the Indian economy.
The Bill works both ways. While it aims to hold developers accountable, it also looks to ensure that allottees do not default in making payments. Thus, by providing penalties for both the promoters and allottees, the Bill seeks to ensure that noncompliance is minimal. On enactment, the Bill seeks to ensure that real estate transactions are carried out in a just and equitable manner.
However, a bigger concern that still remains unaddressed is the definition and measurement standards for carpet area. Since the definition mentioned in policies and laws tend to be subjective, the carpet area is interpreted differently and calculated such that it amounts to a higher area than actual. And this problem is not unique to India. It exists in many parts of the world. The Real Estate (Regulation & Development) Bill will improve buyer confidence and boost demand for residential real estate. The Bill will incorporate mandatory disclosure clauses, which would provide greater clarity on the project standards and time-lines for completion.
For developers, while this bill implies stricter regulatory control, it will also translate into better demand, as buyer confidence improves. In terms of supply, delays in handover of projects are likely to decline as clauses mentioned in the Bill mandate strong commitment from developers to complete projects as per schedule.
Mandatory registration of projects and real estate agents will promote fair and ethical practices within the sector. Mandatory disclosures of project details to public will ensure an environment of transparency for the consumers. The compulsory deposit of 70 per cent of the project collections in a separate bank account will infuse some financial discipline with the developers and also promote the timely execution of projects.
This Bill will bring clarity among the customers regarding their invested projects and benefit them in a larger way than anticipated. It is one great initiative by the Government to bring all developers under one roof of regulations. On an overall basis, this is a move in the right direction and at an opportune juncture, when the sector is facing the heat from all directions, this will definitely bring in fresh breath of air for all the stakeholders.
Developers often start multiple projects and redirect money for one project towards their other projects. This harms the project by reducing investment in that project, causing long delays in its completion leading to distress among the consumers. The Bill will make it mandatory for a developer to keep separate bank accounts for each project. This will ensure transparency as the developer cannot divert money of one project to another.The best feature of this Bill is that disputes with consumers will be handled through the establishment of fast-track resolution mechanisms, reducing the worries of consumers and helping them in getting justice at a faster pace.
However, the only hurdle in this road to development is that part of the Bill which makes it compulsory for developers to get clearance from the relevant authorities before launching any projects. If this part of the Bill is not implemented properly and the clearance is not given in a timely manner, it can lead to long delays on the part of the authorities, worsening the position of both the consumers as well as the developers.
                                   --   Mr. Tarun Shienh (CMD-Premia Group & The Real Estate Guru)
 Mr. Tarun Shienh - The Real Estate Guru Millennium Post

Tarun Shienh Talks on Real Estate Regulatory Bill 2013

MEDIA COVERAGE → Mr. Tarun Shienh (CMD - Premia Group & The Real Estate Guru) talks on
"Real Estate Regulatory Bill 2013" In Millennium Post (India's Leading English Newspaper)

Saturday, February 2, 2013

Saheb Biwi aur Gangster Returns

Hit Director-Producer duo
Tigmanshu Dhulia (L) with Rahul Mittra (R)
at the First Look Launch of their film,
Saheb Biwi Aur Gangster Returns, Releasing on 8th March 2013



Friday, February 1, 2013

Premia Corporate City Knowledge Park 5 Greater Noida


Premia Corporate City at Knowledge Park 5, Greater Noida (West) launched as India's First Corporate City, received lot of Appreciation and Welcome by Real Estate Fraternity and Mr. Tarun Shienh at various Events in Agra, Lucknow, Mumbai and Agra where the Premia Team announced its project as an Ideal and Promising Opportunity to Invest in Commercial Realty Sector at Greater Noida (West) which actually in coming times will be one of leading Corporate Hub of India



Monday, January 28, 2013

Premia Corporate City at Greater Noida sets benchmarks for Indian Commercial Real Estate Projects


Premia Projects Ltd with its Ultra Luxury Commercial Real Estate Project launched in 2012 offers unbeatable location and investment advantages to the Real Estate investors looking for Assured Returns, Capital Appreciation or Rental Incomes from any Commercial Project. Ideal Location combined with world class infrastructure connecting Premia Corporate City with Delhi-NCR, Agra and other significant cities of UP and Haryana is going to make the Corporate City emerge to have Commercial and Business Significance. Another aspect in favor of Premia Corporate City making it ahead of nearby projects is its team of Key Consultants including Design Team 3, Singapore and ADI Ltd, Hongkong with the project being launched by Mr. Tarun Shienh as Managing Director of Premia Projects Limited, a dynamic innovative professional and visionary entrepreneur having over 17 Years of rick and diverse experience into Real Estate and Finance Sectors.

The organization in recent short span since its launched created a buzz in realty market by its Project announced as “India’s First Corporate City”. The Concept of Corporate Park was introduced in highly innovative way making Premia Corporate City actually unique in terms of offerings. Premia Corporate City implements Luxury Component as premium offering to its investors on their Investment returns. For its uniqueness and concept, Premia Corporate City received “Best Location in the City” and “Premium Project of Year” awards by Builders Council of India in 2012.

After getting appreciation over its Project Uniqueness and Concept combined with unmatched Advantages may it be location advantage or investment advantage, Premia Projects Ltd launched its Lucknow and Patna Regional Office. Foreseeing the advantages of Premia Corporate City’s connectivity with Agra through “Yamuna Expressway”, company marks its presence in Agra opening the avenues for Investors in Agra to reach out in NCR. Mr.Tarun Shienh, Managing Director of Premia Projects Ltd quoted on why Premia Corporate City could be promising investment option, “Travel time between Agra and Delhi become more convenient and shorter because of Yamuna Expressway, so it’s the right time to offer people of Agra viable option in Greater Noida to invest and get connected more closely with Delhi-NCR. Premia therefore for the first time in India dedicates an entire city to Corporates willing to position themselves into next corporate destination of coming times”.
Premia Corporate City


Premia Corporate City offers Commercial Office Space, Serviced Studios, Retail Mall, American Style Duplex Villas, Food Court, Golf Course, Amusement Park, Exclusive Clubs, Banquet Hall, Restaurants, Multiplex, Bar & Lounges, Banks, ATM Space etc, therefore for an investor it actually offers a complete set of options to choose within the Complete Corporate City. Premia Team is not only focused into developing a high concept corporate city but also connected with causes and concerns which they have primarily covered in their CSR initiatives. Therefore Premia is emerging not just as yet another real estate developer, but is known and getting recognized for its innovative concepts and planning.