Mr. Tarun Shienh (CMD-Premia Group & The Real Estate Guru) Coverage in Mail Today

Honorable Prime Minister of India Dr. Manmohan Singh at Assocham 92nd Annual Session Presented by Premia Group

Honorable Prime Minister of India Dr. Manmohan Singh at Assocham 92nd Annual Session Sponsored by Premia Group

Do You Have A Mobile First Strategy ???

-->> Make no mistake: It’s a hard trend (a certainty) that tablets and smart phones are becoming people’s main personal computer. Therefore, you want to create a mobile first strategy that uses the power of these devices to your benefit. Are all these suggestions for a mobile first strategy possible? Most definitely! Remember, if it can be done, it will be done. The question is, when will you do it?

We are currently in the midst of one the biggest software and hardware revolutions ever. With processing power, storage, and bandwidth increasing exponentially, smart phones and smart tablets are becoming our main personal computer. As a result, customers, employees, and other stakeholders are bringing and using their smart phones and tablets everywhere, and that definitely impacts how they see your company online and how they interact with you on a daily basis.

Unfortunately, many leaders continue to view smart phones, tablets, and the consumerization of IT as a threat. In reality, they are major, game-changing opportunities.

Never before have companies been able to interact with customers anywhere at any time and start a meaningful dialog with them. Rather than throw a bunch of advertising messages out and hope your customers not only see them but also act on them, you now have the opportunity, via their mobile devices, to engage your customers directly with the precise information they need at the moment they need it to make a buying decision. That alone is a big reason to develop a comprehensive mobile first strategy right away.

So let’s look at a few components that would help all organizations embrace a broader view of what a mobile first strategy really looks like.

1. Make your website adaptive. You probably have a mobile website and a main website for your organization. But chances are they don’t look good on all the various size smart phone and tablet screens because they aren’t adaptive. Therefore, make your site adaptive so it automatically adjusts to the size screen the user has. For an example, see http://calebogden.com/, http://owltastic.com/, http://thinkvitamin.com/, orwww.burrus.com and give them a try. View them on your laptop first. Shrink the browser window and notice how the site changes to fit any size screen. Then try them on your tablet or smart phone. Regardless of screen size, they will all look and work great.

2. Design your website for mobile first. People are increasingly making decisions using their phones and tablets more so than on their laptops. We are well past the point where more tablets and smart phones are being sold than PCs. And for the past two years, the majority of phones sold globally were smart phones. One more interesting inflection point was reached late last year; the cost of making a smart phone was the same as making a dumb phone. The smart phone and tablet trend will only continue to grow, so think mobile first when you redo your website, not desktop or laptop.

3. Rethink how people pay. Credit cards are easy, but e-wallets are easier. Currently, Google has a mobile wallet that works with all major credit cards. It is secure and enables you to make payments with your smart phone. In the near future, as every financial service firm gets into mobile payments, we will move very quickly from a leather wallet to a smart phone wallet. One example of an enabling technology is NFC, near-field communications chips, which are being built into smart phones as you read this article. They allow for secure and easy payment, so be ready for it. Not ready for e-wallets? How about payments using smart phones and tablets by adding a Square or similar system. Starbucks and others are using this already with great success.

4. Look where technology is going, not where it’s been. Apple’s Siri is a natural language technology that allows you to ask a question in regular language and Siri answers in a human-like voice. The power of Siri is in the cloud, and other mobile platforms have already come up with their own version of this early stage ultra intelligent agent. The time for an organization-specific or retail-specific version of Siri is ripe. Think of it like a mobile concierge for your company. Yes, the technology is there. It just hasn’t been applied in this manner yet.

5. Make it easy to shop with you. Many stores are so large these days that it’s difficult for shoppers to find things. And to keep costs under control, stores keep staff lean. But when customers can’t find what they’re looking for and can’t find a salesperson to help them, they leave the store frustrated. Imagine how many more sales you’d make if you offered consumers an app that enabled them to find exactly what they want.Rather than work off of GPS, the location feature would work off of wireless local-navigation in the store so consumers can see the store layout and where the salespeople are in real time. Then they simply type in or ask, “Where are the digital cameras (or ladies jogging clothes or gluten-free potato chips or anything)?” and the app or Siri-like assistant tells the consumer exactly where to go in the store. But this isn’t just for retail. Service provider firms could also have a custom app that makes their clients’ life easier. For example, if you are a financial planning firm, you could give each client an app that lets them manage their portfolio and get daily updates and alerts from you, to name just a few.

6. Make it easy to work for you too: Apps aren’t just for consumers; they can make your staff more productive too. Rather than have customer service reps tied to a computer at a counter, you can give them a tablet with key apps that enable them to help customers on the floor in real time. With these apps they can see if products are in stock or in the warehouse, give product arrival dates, process simple exchanges, and do almost everything that’s usually done at the customer service counter without the long lines. Already leading retailers are using smart phones and tablets as their point of sale (POS) device saving customers time.

7. Let your apps sell for you: All stores stock what they think is the best in class for their customers and market. But what if what you carry isn’t the brand the customer wants? With your app, the customer can type in a specific product’s brand name, and the app will show not only the equivalents that you carry, but also why the brands you stock are better than what the customer requested. Maybe there’s an additive in the other product or it’s been proven not to last as long. Now you’re helping customers make better and more informed buying decisions.

Is your Facebook Marketing Strategy Perfect. Here is the Check-List for Effective Marketing Strategy:

- Pick a name and Vanity URL
- Design a Strategy, Update About Section and Optimize for Search Engines
- Create a Content Calendar, Assign Roles, Focus on Design
- Engaging Profile Photo and a 851×315 Cover Photo is Most Important and reflects your Brand Image
- Create tabs that drive company goals
- Know the Ideal Image Dimensions
- Update your Featured Likes
- Create Milestones and Ensure Milestones are different from your regular posts.
- Schedule your Posts and Target by Region

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Branding, Online Marketing, Reputation Management and Lead Generation Strategies for Real Estate

Content Marketing is Smart, Cost effective trend of marketing and promotions. Real Estate Companies and Brokers essentially focus on Lead Generation and convert more of those leads into sales. Best way for Lead Generation is the strategic combination of Content, Social Media, and Search Marketing.

As per the Online Research Trends over 90 % of Residential Real Estate Buyers use internet to browse through the website, check out construction updates, compare the projects and prices and go through discussion forums to check out reviews. Median age of Home Buyers is 30 Years that in itself clarifies that young generation which is tech savvy will opt for researching over the web before taking their buying decisions.

Facebook and Blogs emerged as major platforms where Buyers get their first impact and impressions. Therefore they act as great platform for personal or corporate branding and increasing referrals through network penetration.

Search Engine Marketing, Pay Per Click Sponsored Adverts on Google or Bing combined with Facebook advertising generates visibility for a Brand or Project. Smart buyers after getting the first impact and impression look for various combinations related to reviews, comments from other buyers, price comparisons, search for alternative bargains etc for which Discussion Forums, Blogs and Discussion Groups play an important part. Marketing is not just about the Quantity of Leads, the positive impact and impression of the Brand even before inquiry arrives, gives more conversions and those can be so called as quality or qualified leads, where already part of sales convincing part is done by positive reviews. So Online Medium can actually boost your Sales by generating cost effective quality leads for your Business.
(Article By Ashu Gaur)

IRCTC selects Yebhi as its E-Commerce Partner

In February this year, IRCTC has opened a tender to shortlist a white label solution provider for its online retail platform. In White Label Model, the back-end jobs are outsourced whereas the front-end ones are owned by the company itself.

Under the partnership, Yebhi will be responsible for developing and managing E-Commerce platform for IRCTC and also for providing customization on the user interface and storefront design. It will also be managing the B2C supply chain for shipment of product and logistics integration, processing orders, handle warehousing and delivery.

Yebhi.com, which had recently raised INR 60 crore in a bridge round from existing investors, is a fashion and lifestyle eCommerce company working on an affiliate marketplace model. It is offering almost 17 categories on its website. 

How to Calculate Budget for Effective Digital Marketing (Online Including Search Engine, Social Media, SMS, Email, Blogging) ??

Digital Marketing Budget is calculated as 40% of a total Marketing Budget that is based on of 5% of Total Annual Revenue for B2B, and 15% for B2C
Other Factors which depend on the Calculations include Reach (Local, Regional or National); Audience; Competition; Industry

But slowly Traditional Marketing Strategies are being replaced by Digital Marketing Strategy because they deliver Higher Visibility, Strong Recall Value to Brand, Customer Engagement, Interactivity, High ROI and above all Cost Effective. So your ideal marketing plan must involve more inclination towards Digital Marketing Budgets. 2013-14 will mark some of New Start Ups with Innovative Ideas for various industry which will be entirely on Digital Platforms.

Some of the Industries which show high potential of Digital Marketing and Platform includes Lifestyle Products, Health Care and Real Estate.

How to Calculate Budget for Effective Digital Marketing  : Ashu Gaur


For More Updates and Information follow Mr. Ashu Gaur (Managing Director, Eixil Group) 
Personal Website: http://www.ashugaur.com
Facebook: http://www.facebook.com/eixilgroup

Premia Group Organized Bhoomi Pujan for India's Corporate City,Premia Corporate City

Premia Group organised the Bhoomi Pujan for one of the most awaited and well planned commercial projects in Greater Noida – India’s First Corporate city. Premia’s well planned Corporate City in Greater Noida West...will be a project of its own kind. Premia Corporate City is most promising and innovative commercial real estate project which would offer a complete corporate city experience that includes 5 Star Hotel, Corporate Offices, Service Studios, Retail Mall, Golf Course, an Amusement Park, Theme Based Restaurants, Cultural Food Courts, Clubs and an endless list of one of a kind facilities & services.

 

The three side open plot gives panoramic view while travelling from the expressway. Premia Group ushers you into a whole new world where the best of natural beauty meets man-made luxuries

 

Renowned Real Estate Veteran and visionary Entrepreneur Mr. Tarun Shienh, who has over 18 years of rich and diverse experience in Real estate and Financial service Industry, have planned this project, which would give world class facilities and would be one of its kind. This first corporate city will fulfill the entire needs of urban class consumer with new definition of luxury.

 

The Real Estate Guru, with his experience and after understanding the problems of any project has taken extra care to plan this project which would showcase  Unique feature, design and architecture....that would differentiate Premia Corporate City from other projects and would set a benchmark with its classic quality and world class construction standards.

 

Tarun Shienh has a vision to elevate the real estate industry to the next level…by providing innovative & customized end-to-end solutions to the customers be it in Residential Projects or Commercial Space. He sets a success story through his commitments, innovative thinking and strong leadership qualities.

 

Tarun Shienh, The Real Estate Guru, while talking about the Premia Corporate City says, “This is my first commercial project and I have planned this Premia Corporate City with a concept to give all facilities within that premises. As we all know that the stress level is increasing day by day for people working in corporate or other places. But these days corporate and MNC’s are also working very hard towards the benefit of their employees, to shell out the stress. So my Corporate City is planned in a way that would give all facilities like 5 Star Hotel, Retail Mall, 2 Types of Clubs (5 Star Club & Sports Club), Amusement Park (Free Entry for Residents of Villas), United Flavors of India (Free Entry for Residents of Villas), Spa Facilities, International Gym, Lawn Tennis, Badminton, Billiards, Table Tennis, Basketball Court etc., Golf Putting, Theme Based Restaurants, Bar and Lounge, Multiplex, Food Court, Banks & ATM, Banquet Hall, 24 Hour Coffee Shop, and much more where they can just walk in and relieve stress.”

 

He further added, “My entire team is committed and working hard to make this project a success. As per the costing is concerned we have kept in mind the budget of all classes. The starting price of the office space ranges from Rs 5 lacks and the investment goes up to crores. It would be a project of its own kind with world class construction and facilities, which is planned, keeping in mind the requirements of the corporate, MNC’s or people who come to India for work. For such category of people we have planned Corporate Studio’s, with a space of 300sqft. The corporate studio can be used as Office Cum Home (OCH).Office during the day time can be convertible to home during nights.It will have Director Cabin, 2 Work Stations, Business Lounge with Sofa Cum Bed, Attached Bathroom and Pantry.”

 

Corporate City is a commercial project that has dedicated corporate towers with different category of offices as per as consumers choice and satisfaction. The space and required facilities are planned in all corporate offices and Business Centre.  Star attraction of this corporate city would be, Exclusive lobby, conference room, convertible work stations, theme restaurants, banks and ATM, Coffee shop, Spa, International Gym, Bar, Multiplexes, Business Centre etc. The team believes in quality life so while designing the corporate city special care of kids have been taken, kids zone and crèche are beautifully designed keeping in mind all requirements. Premia Corporate City will also have its door open for Masses as it would be a complete Corporate and Shopper's destination with unmatched range of services, facilities and amenities of world-class standards.

 

Premia Corporate City (India's First Corporate City) Knowledge Park 5, Greater Noida, West

 

Premia Corporate City (India's First Corporate City) Knowledge Park 5, Greater Noida, West - India's Most Promising Corporate - Commercial Project in Making"

2014 Assembly Elections – Power vs. Strong Opposition vs. Silent Revolution

India in 2014 Election needs a Development Model and Leader Promising Development of Industries and Infrastructure so that Employment Avenues can be generated. Before we move to attract foreign investments, we must first bank upon our internal strengths and assets to most effective way. We don’t need Election Manifesto which Divides but one which Unites

Developing and Demanding India is now in a questioning phase where voters are looking out for a better option to represent India, the choice actually is between their experiences with current Government, Hope with the Opposition or the choice to experiment with someone more promising to them. Caste Politics, Price Rise Corruption or Religious Issues is not the prime agenda for 2014 Elections, these will actually be by products primary agenda will be to make a choice which actually can lead India with Promising Development model. In any case neither of the parties contesting can offer corruption free society at once nor they can contribute too much in bringing down inflation, there is no as such miracle which could happen immediately, only difference they could make is to offer an ideal development model which can keep check on corruption and provide direct or indirect benefits to common man and masses.

Offering low cost food or medical services only serves purpose of misleading the voters and its absolutely a vote bank politics to lure the public, instead Govt. must offer a role development and employment model so as to actually improve living standards and quality of life. These development models and reforms are required in almost every sector and industry as India in coming years can prosper if right policies and strategies are implemented. Developing Small Scale Industry, Encouraging People for Self Employment Avenues and Generating Employment Opportunities can take the country to development path as our population is our biggest asset, we are largest market and largest consumer base but our production is not even comparable to that.

Narendra Modi as Chief Minister of Gujarat followed a part of development model where more employment avenues were generated, industrial and infrastructural development was encouraged and result was the prosperity of Gujarat. Different states in India can bank on their strengths, like Kerala and Goa always banked on Tourism, Gujarat on Industrial Development and all our states collectively combining the strengths can create a strong stable and developing nation. Caste and Religion based politics will actually take us nowhere and even corruption coexists everywhere, but its development, quality of living and financial stability which actually makes a strong nation. So choice in 2014 Polls will be someone who can offer promising development model instead of freebies.

“Development of the villages will develop new India,” said former President Hon’ble A P J Abdul Kalam while addressing the students of government and private schools recently. Its well said, that’s why probably we can say that the states and cities where developments are at village level prosper and develop more as compared to their counterpart

Mr. Tarun Shienh (CMD-Premia Group & The Real Estate Guru) Coverage in "The City Lifestyles Newspaper"

rust and Transparency is committed to elevate an take real estate in the country to the next level with innovative concept based real estate project.

Mr. Tarun Shienh (CMD-Premia Group & The Real Estate Guru) Hosted "India's Most Competitive States 2013 Awards" in HINDUSTAN TIMES (HT Estates) Newspaper

Mr. Tarun Shienh (CMD-Premia Group & The Real Estate Guru) talks on "Real Estate Regulatory Bill 2013"

MILLENNIUM POST: Consumers willing to invest in property from their hard earned money will finally get relief from frauds and misleading information by some misleading bodies in the real estate sector. The long-pending real estate bill, approved by the Cabinet recently, will pave the way for providing much needed transparency by seeking to regulate India’s largely unregulated housing sector. By applying this bill to all projects above 4,000 sq mtrs, the ambit is quite large and seeks to cover all major private residential developments across the country.

By imposing strict regulations on the promoter, the Bill looks to ensure that construction is not only completed in a timely manner but that on completion, the buyer gets the property as per the specifications that he had been promised.
Real estate contributes the most to the economy. So it is very important for the industry to attract young talent. Our sector had a dire need for such a Bill to make it transparent. The other need of the real estate sector is to have more professional courses in colleges to attract young talent to the industry. With more professional and educated players in the field, real estate sector can flourish in India and contribute more to the Indian economy.

The Bill works both ways. While it aims to hold developers accountable, it also looks to ensure that allottees do not default in making payments. Thus, by providing penalties for both the promoters and allottees, the Bill seeks to ensure that noncompliance is minimal. On enactment, the Bill seeks to ensure that real estate transactions are carried out in a just and equitable manner.

However, a bigger concern that still remains unaddressed is the definition and measurement standards for carpet area. Since the definition mentioned in policies and laws tend to be subjective, the carpet area is interpreted differently and calculated such that it amounts to a higher area than actual. And this problem is not unique to India. It exists in many parts of the world. The Real Estate (Regulation & Development) Bill will improve buyer confidence and boost demand for residential real estate. The Bill will incorporate mandatory disclosure clauses, which would provide greater clarity on the project standards and time-lines for completion.

For developers, while this bill implies stricter regulatory control, it will also translate into better demand, as buyer confidence improves. In terms of supply, delays in handover of projects are likely to decline as clauses mentioned in the Bill mandate strong commitment from developers to complete projects as per schedule.

Mandatory registration of projects and real estate agents will promote fair and ethical practices within the sector. Mandatory disclosures of project details to public will ensure an environment of transparency for the consumers. The compulsory deposit of 70 per cent of the project collections in a separate bank account will infuse some financial discipline with the developers and also promote the timely execution of projects.

This Bill will bring clarity among the customers regarding their invested projects and benefit them in a larger way than anticipated. It is one great initiative by the Government to bring all developers under one roof of regulations. On an overall basis, this is a move in the right direction and at an opportune juncture, when the sector is facing the heat from all directions, this will definitely bring in fresh breath of air for all the stakeholders.

Developers often start multiple projects and redirect money for one project towards their other projects. This harms the project by reducing investment in that project, causing long delays in its completion leading to distress among the consumers. The Bill will make it mandatory for a developer to keep separate bank accounts for each project. This will ensure transparency as the developer cannot divert money of one project to another.The best feature of this Bill is that disputes with consumers will be handled through the establishment of fast-track resolution mechanisms, reducing the worries of consumers and helping them in getting justice at a faster pace.

However, the only hurdle in this road to development is that part of the Bill which makes it compulsory for developers to get clearance from the relevant authorities before launching any projects. If this part of the Bill is not implemented properly and the clearance is not given in a timely manner, it can lead to long delays on the part of the authorities, worsening the position of both the consumers as well as the developers.

                                   --   Mr. Tarun Shienh (CMD-Premia Group & The Real Estate Guru)

 

Tarun Shienh Talks on Real Estate Regulatory Bill 2013

MEDIA COVERAGE → Mr. Tarun Shienh (CMD - Premia Group & The Real Estate Guru) talks on

"Real Estate Regulatory Bill 2013" In Millennium Post (India's Leading English Newspaper)